Big Tex Brand Refresh Honors the Legacy of the Past as it Looks to the Future
Posted on February 14th, 2018
Mt. PLEASANT, Tex. (February 14, 2018) — Big Tex Trailers, the largest professional-grade open trailer manufacturer in North America, has launched a new corporate logo, a change that reflects a larger effort to modernize their branding efforts.
“We are responsible for embracing the values and ideals that built Big Tex into the industry leader that it is today, while pushing ourselves to constantly grow and develop the vision and strategies that will allow us continued success in the modern and quickly evolving retail trailer environment. Today’s consumers have a lot of choices and it is imperative that we make sure that our brand positioning, products and customer service keep Big Tex at the forefront of their decision making process.” said President of Big Tex Trailers, Steve Courreges. “As we embarked on our journey to chart our brand’s path going forward, it was very important to us that we maintained the character and promises that have fueled our tremendous success thus far- building well designed and feature-rich trailers at affordable prices and truly being the best partner for our vast network of independent dealers.”
“Toward that end, we are modernizing the way we present our logo and updating the look of our printed and digital materials, using powerful language that speaks to our brand values—the very same values upon which Big Tex was founded,” Courreges said.
The new visual identity presents Big Tex as a forward-looking, modern company, reflecting the strength of its product lineup and its commitment to leadership while also honoring its proud legacy.
The changes come at a time when Big Tex is enjoying significant growth and sales success. However, the leadership team at Big Tex is not satisfied with continuing the status-quo. Big Tex is also embracing truly transformational strategies in its manufacturing and management activities. “We are committed to transforming our manufacturing processes by utilizing lean tools and investing in our people so that we can safely produce the highest quality trailers that meet the rigorous demands of our customers,” said Courreges.
The company also announced that it will unveil a new website in the coming weeks, redesigned for a more user-friendly experience with improved navigation, functionality and content throughout. The reimagined site will make it easier for Big Tex consumers and dealers to access detailed information about the product lineup, along with an expanded library of resources.
About Big Tex
Headquartered in Mt. Pleasant, Tex., Big Tex Trailers is the #1 manufacturer of professional grade trailers in North America. With a diverse product offering, Big Tex offers products to fit just about any need with trailers that are engineered for quality, durability and reliability. Big Tex distributes its products through a diversified network of over 450 dealers nationwide. The company maintains manufacturing and assembly facilities in Texas, Oklahoma, Georgia and Idaho.